About Event International
Event International is a company that specializes in the conceptualisation,
creation and delivery of festivals and site specific work. Our starting
point is that every project that we are involved with is absolutely unique.
Creativity in responding to a brief begins from the standpoint that the
particular combination of location, audience and experience that will
be achieved cannot be exactly replicated. Therefore, we have no actual
or metaphorical 'top shelf' to pull down ideas from. This is equally
true whether the event in question is for a public audience of up to
250,000 (the Eve of Parade of sail show "Cresting the Waves" for
the visit of the Tall Ships Race to NewcastleGateshead in 2005) or a
corporate audience of 500 executives from the offshore industry (for
the christening event for the world's largest oil and gas pipelaying
vessel). We aim to create distinctive and memorable experiences that
respond to particular places, people and aspirations.
In contexts where we are able to operate from the standpoint of contractual
continuity, our aim each year is to revisit, renew and reshape. We think
that an attitude of ‘this worked once so let’s just keep
on doing it’ is subject to the law of diminishing returns and that
the best way to keep an audience engaged is to exceed their expectations.
We aim to achieve consistently high standards of event delivery by adopting
a partnership approach to event planning and organising a structured
cycle of meetings and consultations. Complying with legal requirements
and delivering an Event Plan in which H&S considerations are fully
represented is at the core of this process. Consultation is also key,
and we are willing to meet with anyone who might reasonably want an input
to a planned event including community and resident's associations, owners
of premises, environmentalists, the RSPB and so on. Our experience is
that safety considerations are no barrier to imagination provided the
process of risk assessment is rigorous and all partners are fully involved.